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Empowerment and engagement: Mapping out a sound digital workplace strategy

by Christina Juarez

March 19, 2019

Having a strong digital workplace can be the key to securing your company’s competitive advantage over others in your industry. We’ve discussed digital transformation at length in this space, and as most companies have undergone some level of transformation, it’s time to start looking at how a digital workplace can propel your business and your employees to outshine your competitors.

A digital workplace can be defined as a combination of strategies and tools implemented to help your employees work more productively and efficiently, without hindering the general operation of the business. There are many different tools that can be considered part of a digital workplace - such as computers, collaborative applications, remotely accessible cloud-based services, chatbots, and more. All these tools work together to help your employees engage and work more effectively.

Here are a few key points to keep in mind when planning for your digital workspace:

 

Check in with your audiences

Employees are the key audience you’re trying to help when launching a digital workplace. Before you get too far into planning, identify the different stakeholder groups you’ll need to consult. The goal is to create value and help make their work lives easier. Identify the must-haves, as well as the nice-to-haves - and be sure to have agreement on the digital workplace’s objectives before any execution begins.

 

Create personas

Think about the different teams of employees that you have in your business. Likely, your IT security team will use decidedly different technologies than a talent team in HR or a team that operates out of a field depot. Creating personas to represent the different types of employees will help to define exactly what’s required to make up your digital workplace. Ensure that the personas include different demographics, which will help you define the technology you need for better adoption rate.

 

Track analytics

Just like any other digital project, keeping track of metrics is key to showing leaders the return on investment of a digital workplace. Some items worth tracking include adoption of new technology, employee satisfaction, or time saved on tasks by using new tools. Accurate measurement of these metrics may at times be tricky, but they’re vital to demonstrating the value of your digital workplace.

Are you interested in getting your company’s digital workplace up and running? Our team of experts can help your business step confidently into the final stages of its digital transformation; we are well versed in the process and strategy that creates a successful launch.